Abstract
This study investigated the clothing needs of elderly women in Port Harcourt urban.
It determined the factors that should influence the clothing preference of elderly
women, styles/design features suitable for elderly women as well as the problems
elderly women encounter with ready -made clothes. The study adopted a survey
research design. A sample of 360 respondents was used for the study. Questionnaire
was used for data collection. Data were analyzed using means. The results indicated
that elderly women desire comfort, fit, quality, reasonable prices and function (the
kind of activity engaged in), among others, in selecting/designing their clothes.
Elderly women encounter ten problems with ready-made clothes. The clothing needs
of elderly women are closely linked to their self concept. Elderly women desire the
latest in fashion but slightly modified to fit their new physique (due to physiological
changes). Based on the findings it is recommended, among others, that designers
should explore strategies of developing clothing and accessories that suit the older
consumers’ changed physiques.