Utilitarian Attributes of Functional Apparel Product Developed for Cosmetologists: Users’ and Beholders’ Assessment

Abstract

This study determined the utilitarian attributes of functional apparel
developed for cosmetologists in Lagos, Nigeria. Specifically it examined
the mean ratings of small, medium and large sized consumers on the
utilitarian attributes of functional apparel and that of the beholders
(judges) on the same parameter. Three research questions and two
hypotheses guided the study. The study area was Lagos, Nigeria. The
study design was descriptive and exploratory. Population comprised
3,820 cosmetologists and 151 judges. Functional Apparel Design
Assessment questionnaire was used for the study. Descriptive statistics,
and t-test and one-way ANOVA were used for data analysis. Major
findings showed that there were slight differences in the mean ratings of
cosmetologists and judges on all indicators on the general utilitarian
attributes scale. It was recommended among others that findings of the
study be made available to beauty academia.