Abstract
This paper examines the issue of sub-standard ready-to-wear garments in
fashion marketing: a challenge facing the fashion industry in Nigerian
economy. Fashion is a global activity with a lot of stiff or hyper-
competition. The manufacturers therefore have to strive to maintain
standards of quality products to meet the market target. Unfortunately,
the Nigerian fashion industry is unable to compete in terms of quality
with the foreign ready-to-wear garments produced, especially in the
developed nations of the world. This has lead to serious challenges in the
fashion industry and consequently affecting the national economy
negatively. This paper highlights these challenges and recommends ways
of eradicating them.