Determinants of Customer Satisfaction among Hotels in Ebonyi
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Keywords

Hospitality
Industry
Hotels
Satisfaction
Customers

How to Cite

David, E. I. (2024). Determinants of Customer Satisfaction among Hotels in Ebonyi. Journal of Home Economics Research, 31(2). Retrieved from https://journals.heran.org/index.php/JHER/article/view/510

Abstract

This study investigated determinants of customer satisfaction among hotels in Ebonyi State. Specifically, it determined ways interior decoration, product quality, service quality, environmental aesthetics and staff welfare influence customer satisfaction in the hotels. Descriptive survey design was used for the study. Population was made up of 100 registered hotel businesses in Ebonyi State. Questionnaire was used for data collection. Data were analysed using mean and standard deviation. Findings reveal 10 ways interior decoration influences customer satisfaction. These include, enhances customers’ value for quality (X̅=3.31) and fanciful curtains (X̅=3.31) and others. Other findings are 10 ways product quality influenced customer satisfaction. These include among others, serving nutritious foods (X̅ =3.10) and availability of products (X̅ =3.50). Also, 10 way service quality influenced customer satisfaction such as prompt attendance to customers (X̅ =3.40) and friendly customer service (X̅ =3.20). Furthermore, 10 ways environmental aesthetics influenced customer satisfaction. These include among others, paintings and decorations (X̅ =3.12) and quality of architectural structures (X̅ =3.51). More findings also reveal 10 ways staff welfare influenced customer satisfaction such as regular payment of staff salaries (X̅ =3.21) and adequate salaries (X̅ =3.30).

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