Promoting Gender Parity in Families in Enugu State through Media Campaigns

This study investigated ways media campaigns can be used to promote
gender parity in families in Enugu State. Descriptive survey research
design was adopted for the study. Three research questions guided the
study. The population of the study was, 368 respondents made up of 322
registered journalists and 46 mass communication lecturers in Enugu
state. The population of the study was small and could easily be managed.
There was no sampling. Questionnaire was used to collect data. Mean and
standard deviation were used for data analysis. Results showed that
existing media that can be used to promote gender parity in families
include: radio, television, facebook, twitter, among others. The approaches
media campaign can adopt to promote gender parity in families include:
jingles; advertisements, and drama, while the campaign will address areas
of sexuality, girl child education and rights, among others.
Recommendations include journalists should make effective use of
available media and use contents that are persuasive and educative to
promote gender parity in families.