Abstract
This study focused on management strategies adopted by luxury fashion
brand retail outlets in Uyo LGA. Specially, it determined: the planning and
controlling strategies employed by luxury fashion brand retail outlets in
Uyo LGA; and constraints to the management strategies. Three research
questions guided the study. Survey design was used for the study.
Population for the study was made up of all 34 luxury fashion brand retail
outlets in Uyo. Questionnaire was used for data collection. Mean and
standard deviations were used for data analysis. Findings reveal eight
planning strategies mostly used by the fashion brand retail outlets to
include, among others, identification of business goals and business sub-
goals; control strategies employed by the managers, among others, were
assuming premise of future events, allow management examine
assumption, recognise changes in the premise for adaptation, and
evaluation of business plan. Findings reveal inadequate finance, scarcity of
supply chain and high cost as constraints. Based on the findings of the
study, it is recommended that managers of luxury fashion brand retail
outlets should endeavour to employ appropriate planning and controlling
strategies in their business management.