Abstract
The objective of the study was to determine the homemakers’ level of
awareness of consumer information for selection of goods and services. The
study was carried out in South-East of Nigeria. Homemakers working in
twelve Federal Government Colleges in the five states of South-East were the
respondents. The population of the study was 1031 homemakers working in
the twelve Federal Government Colleges which was also the sample size for
the study. The study used descriptive survey design. A questionnaire was
used for data collection in this study. Data was analyzed using mean,
standard deviation, and simple linear regression at p<0.05 significance level.
The results reveal an overall mean of 3.26 signifying that levels of awareness
of consumer information had significant influence on homemakers’ selection
of family goods and services (R2=.092,Adjusted R2=.074,p<0.05). It was
therefore recommended among others, that consumer education training and
retraining should be carried out through seminars and workshops,
curriculum planners should include consumer education in all levels of
education in Nigeria and National Agency for food and Drugs Administration
and Control (NAFDAC) should publish information about new products
promptly.