Abstract
This paper focused on hair care products utilization by female youths in
Umunneochi Local government area of Abia. It determined commonly utilized
products; guidelines/modalities they follow in utilization; challenges they
encounter in utilization and ways of enhancing utilization. Population was
made of youths within the age range of 18-39 years. A random sample of 450
(male and female) was drawn for the study. Questionnaire was used for data
collection Data were analysed using means. The findings reveal that except
serum, hair sprays, setting/styling lotion that fall below the mean, all others
are above the mean. The paper concludes that female youths should consult
dermatologists for advice and female students should guide against fake
products to prevent further hair damage.