Abstract
The study focused on prostate cancer in media messages and male secondary school staff in Southeast Nigeria. Specifically, it determined regularity of exposure of men to media messages on prostate cancer; level of awareness of the men to media messages on prostate cancer media messages; knowledge of prostate cancer gained from media messages; attitude of men towards prostate cancer media messages. The study adopted a survey research design. Population was 759 male teaching and non-teaching staff of Federal Government College (30 years and above) in Southeast Nigeria. Data were collected using questionnaire. Findings show various exposure regularity to masses, including on a daily basis (X̅=2.97), once a week (X̅=2.97), and once a month (X̅=2.84). Also, the respondents have a high level of awareness of the six awareness indicators, which include campaigns that help provide information about early detection and prevention (X̅=3.01), among others. Furthermore, respondents have high knowledge for each of the seven knowledge indicators, including that prostate cancer is a disease that affects men alone (X̅=3.12), among others. Also, respondents have a high level of attitude for each of the five attitude indicators, including that prostate cancer can be averted (X̅=3.26), among others. There is a significant relationship at 0.05 level of significant between regular exposure to media messages about prostate cancer and attitude of male secondary school staff in Southeast towards prostate cancer.