Abstract
The major purpose of this study was to investigate the expectations of
customers from restaurant menu cards in Government Reserved Area
(GRA) in Port Harcourt Rivers State, Nigeria. Specifically, this study
determined expectations of customers with reference to: features of a
typical menu card, and pieces of information needed on menu cards. The
study adopted a descriptive survey research design. Population for the
study was made up of all customers who patronize 30 hotels located in
GRA. The sample of the study was 210 customers who patronize the
restaurants regularly. Questionnaire was used for data collection. Data
were analyzed using means and standard deviation. Findings include 11
expected features of the menu card. These include attractive design with
establishment logo (Mean of 2.90) and types of meals offered (Mean of
2.98). Also 10 pieces of information needed on the menu card were
identified. The study recommended that menu card should be written in a
clear language for the customer to read and understand and provide valid
information to enhance customer satisfaction.