Abstract
This study focused on clothing decision making practices of female
students in Michael Okpara University' of Agriculture (MOUA)
Umudike as a case study. It adopted survey research design. The
population of the study was made up of 8000 students. Sample for the
study was 550 selected through systematic random sampling
technique. Questionnaire was used for data collection. Data were
analyzed using mean and standard deviation. Findings include eight
factors influencing clothing decision, 15 procedures adopted by
female students in making required clothing decision and eight
problems that militate against clothing decision. Based on the
findings, four recommendations were made including among others,
that impulse decision making should be avoided, self confidence in
implementing decision making should be encouraged.