Senayah, William K, Mable Adanuty, and Alexander K. Preko. “Influence of Brand Equity Dimensions on Purchasing Decisions of Indigenous Textile Fabrics in Ghana”. Journal of Home Economics Research 32, no. 1 (September 23, 2025). Accessed October 13, 2025. https://journals.heran.org/index.php/JHER/article/view/540.